Briana Gardell

On Target

National retailer puts Goblies on its shelves.

Story by

Mary Ellen Alu

As a student in Lehigh’s Technical Entrepreneurship master’s program, entrepreneur Briana Gardell ’14 ’15G had an “aha” moment nearly a decade ago while trying to make an egg out of soap materials for a homework manufacturing assignment.

She wound up creating Goblies (pronounced go-bleez)—throwable and biodegradable paint blobs you toss like water balloons. T

hough Goblies had early success—a CNBC reporter named it one of the hottest toys at the 2016 North American International Toy Fair in New York—Gardell garnered more attention this spring when national retailer Target put Goblies Throwable Paintballs and Play Paint on its shelves. Her story was featured on 6ABC News (Philadelphia) and The Morning Call (Allentown, Pennsylvania.)

Gardell is CEO of Messimatic LLC.

Story by

Mary Ellen Alu

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