Dana Seiden '10

Dana Seiden '10 serves as vice president, chief of staff at Harris Blitzer Sports & Entertainment (HBSE), the group that owns and operates the NHL’s New Jersey Devils and NBA’s Philadelphia 76ers—two teams Seiden grew up rooting for—as well as several other sports and entertainment properties.

Dana Seiden ’10 is Living Her Dream—And Paving a Path for Women in Sports

Seiden is vice president, chief of staff at Harris Blitzer Sports & Entertainment, the group that owns and operates two of the professional sports teams she was a fan of as a child.

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Dana Seiden ’10 aspired to be in the sports industry for as long as she can remember. She’s not only living her dream, but also paving a path for women in sports along the way.

Seiden serves as vice president, chief of staff at Harris Blitzer Sports & Entertainment (HBSE), the group that owns and operates the NHL’s New Jersey Devils and NBA’s Philadelphia 76ers—two teams Seiden grew up rooting for—as well as several other sports and entertainment properties.

“I’ve always wanted to be able to create the same memories for others that meant so much to me as a fan,” she says.

After graduating from Lehigh, Seiden went to Benjamin N. Cardozo School of Law, then used her degree to help earn her a start in the sports field. Seiden said she knew her legal training would be a strong foundation; she just needed to get her foot in the door in the sports industry. She applied to every entry-level legal job she found, regardless of team, league, arena, network or conference.

Women are underrepresented in this industry, and it’s important to me to use my position to try to help correct that imbalance.

Dana Seiden '10

Few entry-level legal jobs exist in sports so Seiden ended up taking a job in the sports analysis division of Bloomberg, working in statistics and analytics, providing data for the divison’s broadcast partners.

“At the time, it was a leap of faith to go to law school, pass the bar and not actually practice immediately,” she says, “but I was determined and knew with persistence and the right attitude, I could get some legal work along the way.” 

Ten months into her time at Bloomberg Sports, the division was acquired by STATS LLC, and she was able to move into its legal department. Soon thereafter, a mentor recruited her to join HBSE’s legal department where she spent four years before transitioning to her current role.

“It’s been a phenomenal experience,” she says. “I work a lot, which is the nature of the beast in this industry. For a girl who grew up 20 minutes from where the Devils played during the Marty Brodeur, Ken Daneyko, Scott Stevens era, to now have the opportunity to work with Marty [a current team executive] is an incredible opportunity that I don’t take for granted.” (All Devils legends, Brodeur and Stevens are also in the Hockey Hall of Fame.)

Dana Seiden works with neighborhood children

Dana Seiden '10 joins the New Jersey Devils staff for Street Hockey Thursdays in the Newark community.

Seiden’s position is unique in her work with, and oversight of, so many different functional areas. She says part of the business is dedicated specifically to each property while she—as well as the CEO, president, human resources, legal and finance—works across all of HBSE’s properties. 

There is no “typical” day.

“My priorities are the company priorities for that day,” says Seiden. “For example, I was heavily invested in the return to play for the NHL [in August 2020 after they paused the end of the 2019–20 season due to the pandemic].”

To keep up with her responsibilities, Seiden is leaning on her strong work ethic, which she says, Lehigh helped her to develop. 

“Part of it is the university, the classes and professors, but it was also the people,” she says. “My friends and roommates worked hard and often went to the library together.”

This past December, Seiden was honored as a “Woman of Inspiration” by the New York City Metro Chapter of Women in Sports and Events (WISE).

“It was a real honor,” she says. “WISE has been very important to me, and it’s an unbelievable professional resource for so many women. I’ve made lifelong personal and professional connections there. It was really humbling to be up there receiving an award alongside [longtime New York Yankees] broadcaster Suzyn Waldman, who is an absolute legend, and Kori Davis Porter from the NBA.” 

Seiden is also a role model for women looking to make an impact in sports. 

“Women are underrepresented in this industry, and it’s important to me to use my position to try to help correct that imbalance,” she says. “There’s nothing I love more than connecting with the people in our organization and doing whatever small part I can to help women pursue their careers, the same way many women did for me.

“Certain challenges are unique to women in sports,” she says, “and it’s important to have a strong support system.” 

Seiden is grateful for the support system she has at HBSE.

“Our leadership team really cares about the value of having a diverse range of experiences across the board,”  she says, “so there’s generally a lot of women in the room, which is really positive.”  

Seiden’s range of experience has prepared her for her ultimate goal: to someday lead a professional sports team of her own.

Story by Justin Lefleur

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