Marketers have for decades worked on brand anthropomorphism in an effort to build a stronger connection with consumers. Marina Puzakova’s work explores what happens when they succeed.
Lehigh FinTech Group brings intercollegiate hackathon to campus for the first time.
Peirce joins Lehigh’s College of Business and Economics following successful career with Wharton Executive Education.
New research finds that despite regulations, CEOs control information release and may do so for their own financial gain.
Patrece Savino ’20 and Megan Lomuto ’19 were each awarded $5,000.
Lehigh moved up six spots from 2018.
Corinne Post and Andrew Ward among co-authors of 'Board Independence and Corporate Misconduct: A Cross-National Meta-Analysis.'
