In each drawing and gif, Lehigh’s mascot Clutch practices ways to stay healthy and safe during the COVID-19 pandemic: Clutch wears a Lehigh mask, stays home in his nest when sick, practices physical distancing, washes his hands frequently and takes a daily self-assessment to make sure it’s safe for him to be on campus.
The illustrations and animations were created by Yunyun “Winnie” Gu ’19 ’21G, who has been integral to Lehigh’s “Be Clutch” safety campaign that was launched for the start of the Fall 2020 semester. The campaign, which includes posters, gifs, stickers and buttons, aims to raise awareness among students about Lehigh’s safety procedures and protocols by delivering the messages in a relatable way.
“Bringing students back to campus safely this fall required an overwhelming amount of communications,” said Lindsay Lebresco, director, brand and digital marketing. “Winnie's work on the ‘Be Clutch’ campaign helped us add some lightheartedness and even a little fun to parts of those communications. It was great to bring her illustrations to life by creating stickers and buttons and even gifs that could be used on social media.”