Professor Laura Smarandescu’s promotional strategy class is providing ideas to increase attendance to the retreat, as well as website and social media traffic.
Daniel Zane investigates what happens to consumers when they are distracted by a background ad while multitasking.
Wang studies the effect of mobile shopping on customer loyalty, frequency and order size.
Marketers have for decades worked on brand anthropomorphism in an effort to build a stronger connection with consumers. Marina Puzakova’s work explores what happens when they succeed.
