Biz Quiz

We’ll test your business knowledge in each issue of Lehigh Business, and give you an opportunity to win bragging rights and Lehigh swag. This Biz Quiz comes courtesy of Marina Puzakova, associate professor of marketing.

QUESTION:

When Japanese cars first became popular in the United States, some drivers of domestic cars placed bumper stickers on their vehicles that stated “Hungry? Eat your foreign car.” These stickers encouraged people to support local workers and keep the balance of trade between Japan and the United States more toward an American advantage. The attitude expressed by the stickers is called ________________________.

Think you know the answer?

You can win bragging rights—and some cool Lehigh swag. Submit your answer to bizquiz@lehigh.edu by Jan. 1, 2019. We’ll post the correct answer on lehigh.edu/lehighbusiness by Jan. 15, 2019. One winner will be randomly selected from all the correct submissions.

Our randomly selected winner from all our correct submissions from our 2017 issue was Arthur L. Poole III ’76, MBA ’82. Congratulations!