MarComm Summer Summit

Summer Summit Agenda - July 13, 2026


10:00-10:10 a.m. Welcome	Opening Remarks, Agenda	Brett Ludwig Lauren Furrer
10:10-10:25 a.m. Committees	MarComm Committee Updates Introduction of Special Interest Groups	Lauren Furrer
10:25-11:00 a.m. Content Strategy Update	Update on annual themes	Lindsay Lebresco
11:00-11:10 a.m.	Break
11:10-11:30 a.m.	Licensing	Aimee Alvarado Kurt Hansen Lauren Furrer
11:30-12:20 p.m. Resource Update and Q&A	Canva for Campus - 20 minutes Brand Voice Gem - 10 minutes Writing Style Guide - 5 mins Letterhead, Business Cards - 5 mins Google Docs templates - 5 min External Email Platforms - 8 mins	Stacey Kimmel-Smith, Lizzie Babinchak, Kate Cassidy, Lauren Furrer Audra Berner, Grant Hittinger, Lauren Furrer Kristen DiPrinzio Neha Kavan Kate Cassidy Audra Berner, Jeff Warden
12:20-1:00 p.m.	Lunch
1:00-2:00 p.m. Special Interest Group Roundtable Session #1	Digital Advertising Multimedia (photo, video and social) Web (development, strategy, SEO/AEO) Design External Relations Storytelling and Copywriting Brand Voice Exercise Using brand lenses	UCPA Special Interest Group Leads: Lizzie Babinchak Jordan Gruber Laura Turner Kurt Hansen Amy White Kristen DiPrinzio Meghan Bedard
2:00-2:30 p.m. Brand Show and Tell	Examples of implementing the brand: UG Admissions REAL Direct Mailer - Kate First Destination Report - Neha Carnegie Landing Page - Lizzie	Kate Cassidy Meghan Bedard Neha Kavan Lizzie Babinchak Laura Turner Kelley Versocki
2:30-3:00 p.m. Promoting Internal Events	Preparing Assets Promoting via: Digital Social Environmental Print	Ruth Traldi Neha Kavan Lizzie Babinchak
3:00-3:10 p.m.	Break
3:10-4:00 p.m. Special Interest Group Roundtable Session #2	Digital Advertising Multimedia (photo, video and social) Web (development, strategy, SEO/AEO) Design External Relations Storytelling and Copywriting Brand Voice Exercise Using brand lenses	UCPA Special Interest Group Leads: Lizzie Babinchak Jordan Gruber Laura Turner Kurt Hansen Amy White Kristen DiPrinzio Meghan Bedard
4:00-4:30 p.m. AI and Assets Panel	Multimedia implications Digital Advertising Resources currently available Core messaging document coming	Jordan Gruber Lindsay Lebresco Christa Neu Lizzie Babinchak Sarah Bombard Tim Cox
4:30-5:00 p.m. Lightning Round Show ‘n’ Tell	Opportunity to share new initiatives, tips & tricks, accomplishments, etc.	Open Forum