MarComm Summer Summit

Summer Summit Agenda
July 13, 2026

Time & SectionContent & Speakers
10:00-10:10 a.m.
Welcome		Opening Remarks (Brett Ludwig)
Agenda (Lauren Furrer)
10:10-10:25 a.m.
Committees		MarComm Committee Updates & Introduction of Special Interest Groups (Lauren Furrer)
10:25-11:10 a.m.
Content Strategy Update		Update on annual themes (Lindsay Lebresco)
11:10-11:20 a.m.Break
11:20-12:20 p.m.
Resource Update and Q&A
  • Canva for Campus (Stacey Kimmel-Smith, Lizzie Babinchak, Kate Cassidy, Lauren Furrer, Hayley Frerichs, Kristin Laudenslager)
  • Brand Voice Gem (Audra Berner, Grant Hittinger, Lauren Furrer)
  • Writing Style Guide (Kristen DiPrinzio)
  • Letterhead, Business Cards (Neha Kavan)
  • Google Docs templates (Kate Cassidy)
  • Integrated Communications System (Audra Berner, Jeff Warden)
12:20-1:00 p.m.Lunch
1:00-2:00 p.m.
Special Interest Group Roundtable Session #1
  • Digital Advertising
    • Lead: Lizzie Babinchak
  • Multimedia (photo, video and social)
    • Lead: Jordan Gruber
  • Web (development, strategy, SEO/AEO)
    • Lead: Laura Turner
  • Design
    • Lead: Kurt Hansen
  • External Relations
    • Lead: Amy White
  • Storytelling and Copywriting
    • Leads: Kristen DiPrinzio & Meghan Bedard
      • Brand Voice Exercise (Kyle Brett)
      • Using brand lenses (Lauren Thein)
2:00-2:30 p.m.
Brand Show and Tell

Examples of implementing the brand:

  • UG Admissions REAL Direct Mailer (Kate Cassidy & Meghan Bedard)
  • First Destination Report (Lauren Furrer & Neha Kavan)
  • Carnegie Landing Page (Lizzie Babinchak)
  • Reunion Weekend (DAR)
  • Employee Branding for Iron Pigs (Hillary Kwiatek)
2:30-3:00 p.m.
Promoting Internal Events
  • Preparing Assets
  • Promoting via:
    • Digital
    • Social
    • Environmental
    • Print

Lizzie Babinchak, Neha Kavan, Ruth Traldi, DAR

3:00-3:10 p.m.Break
3:10-4:00 p.m.
Special Interest Group Roundtable Session #2
  • Digital Advertising
    • Lead: Lizzie Babinchak
  • Multimedia (photo, video and social)
    • Lead: Jordan Gruber
  • Web (development, strategy, SEO/AEO)
    • Lead: Laura Turner
  • Design
    • Lead: Kurt Hansen
  • External Relations
    • Lead: Amy White
  • Storytelling and Copywriting
    • Leads: Kristen DiPrinzio & Meghan Bedard
      • Brand Voice Exercise (Kyle Brett)
      • Using brand lenses (Lauren Thein)
4:00-4:30 p.m.
AI and Assets Panel

Jordan Gruber, Lindsay Lebresco, Christa Neu, Lizzie Babinchak, Sarah Bombard, Tim Cox

4:30-5:00 p.m.
Lightning Round Show and Tell		Open Forum: Opportunity to share new initiatives, tips & tricks, accomplishments, etc.