MarComm Community of Practice

The MarComm Community of Practice (CoP), consisting of more than 140 members, is an organization that connects marketing and communications professionals working across Lehigh. Members engage in the CoP to develop strategy, collaborate on content, share best practices and resources, and support each other’s professional development.

Four Pillars of the MarComm CoP

  1. Brand and Content Strategy: Coordination around content theming and brand platform to tell the Lehigh story in a coordinated manner
  2. Learning and Development: Shared marketing and communication skill-building opportunities through internal knowledge sharing and external expertise
  3. Peer Support: Build relationships around campus for networking and mentorship opportunities
  4. Resources: Shared use of tools, platforms and resources to gain efficiencies, maximize spend and identify subject matter/technical expertise

MarComm Committees

Executive Committee

The Executive Committee supports the MarComm CoP by upholding and activating our four pillars. Priority initiatives include:

  • Produce MarComm’s three annual in-person events: The Summer Summit and both Bites & Insights sessions
  • Produce virtual conferences
  • New MarComm CoP member onboarding
  • Community management via The Perch and Google Groups

Executive Committee members include:

  • Haidan Hu, Creative Inquiry, Marketing & Communications Manager
  • Hayley Frerichs, College of Arts & Sciences, Marketing & Digital Content Specialist
  • Kristin Laudenslager, Entrepreneurship, Director of Marketing & Communications
  • Lauren Furrer, UCPA, Executive Director of Marketing & Communications
  • Lindsay Lebresco, UCPA, Executive Director of Content
  • Lizzie Babinchak, UCPA, Marketing Manager
  • Meghan Bedard, UCPA, Marketing Specialist

Special Interest Group Committee

The Special Interest Groups:

  • Offer the chance to connect with others on similar work by creating regular connection points that offer the chance to share ideas and best practices, network and access resources
  • Provide space for UCPA to lead Lehigh’s marcomm professionals in an engaging and collaborative way
  • Take the MarComm CoP to the next level of integration and efficiency

The Special Interest Groups:

The Special Interest Groups:

  • Digital advertising
  • Multimedia (photo, video and social)
  • Web (development, strategy, SEO/AEO)
  • Design
  • External Relations
  • Storytelling and Copywriting

Explore our Special Interest Groups and sign up to join.

Ways to Engage

Complementary to in-person meetings, we will utilize The Perch, Google Groups and other forums for asynchronous collaboration across the MarComm CoP. The following resources can be used to reach MarComm partners, ensuring efficiency and consistency across University communications.

Events

  • Annual full-day summit
  • Twice yearly Bites and Insights meetings
  • Virtual webinars and conferences
  • Opportunistic chances to get together

The Perch: A communications platform and online community for conversation and sharing that includes a specific topic for the MarComm CoP

  • Share interesting articles about marketing in higher ed
  • Promote campus events
  • Ask for or share advice on vendors, best practices and more

Google Groups Email Listserv: A quick way to connect with the full MarComm CoP by email via lehigh-marcomm-list@lehigh.edu

  • Share new projects and updates with the group
  • Provide assets to help others promote work at Lehigh

Google Spaces/Chat: A university-wide tool for connecting about quick/specific needs

  • Last-minute coordination
  • Ongoing conversations with others in your role

Resources

Google Drive: A dedicated MarComm CoP Google Drive space to store, organize and collaborate on shared files and folders

  • Access to MarComm committee and event materials
  • Storage of brand assets and other resources available to members of the MarComm CoP

Lehigh University Asset Library: A digital asset management system (Asset Bank) used to search, download and share images/assets

  • Access to photos, logos and brand resources, including high-resolution files
  • A tool for organizing and sharing assets with freelance/agency partners

Dropbox: A large-file asset sharing cloud storage system

  • Storage for department-specific logos
  • Access to larger assets like b-roll footage or complex art files