MarComm Community of Practice

The MarComm Community of Practice (CoP), consisting of more than 100 members, is an organization that connects marketing and communications professionals working across Lehigh. Members engage in the CoP to develop strategy, collaborate on content, share best practices and resources, and support each other’s professional development.

Four Pillars of the MarComm CoP

  1. Brand and Content Strategy: Coordination around content theming and brand platform to tell the Lehigh story in a coordinated manner
  2. Learning and Development: Shared marketing and communication skill-building opportunities through internal knowledge sharing and external expertise
  3. Peer Support: Build relationships around campus for networking and mentorship opportunities
  4. Resources: Shared use of tools, platforms and resources to gain efficiencies, maximize spend and identify subject matter/technical expertise

MarComm Committees

The MarComm CoP is composed of four committees, each formed to support the four pillar framework.

Brand and Content Strategy Committee

Goal: Coordinate brand platform expression and content theming to tell a unified Lehigh story.

Focus Areas:

  • Brand Platform Launch and Integration
  • Content Themes and Alignment
  • Content Strategy and Guidelines

Learning and Development Committee

Goal: Share skills and knowledge through internal and external opportunities.

Focus Areas:

  • Learning Sessions
  • Best Practices
  • Professional Development

Peer Support Committee

Goal: Build collaborative and supportive relationships across campus.

Focus Areas:

  • Consistent Training
  • Opportunities for Collaboration
  • Foster Connections

Resources Committee

Goal: Optimize and identify shared tools, platforms and resources for efficiency and consistency.

Focus Areas:

  • Resource Audits
  • Access and Innovation

Ways to Engage

Complementary to in-person meetings, we will utilize The Perch and other forums for asynchronous collaboration across the MarComm CoP. The following resources can be used to reach MarComm partners, ensuring efficiency and consistency across University communications.

Meeting Structure

Full MarComm CoP

  • Annual full-day summit
  • Twice yearly “Bites and Insights” meetings
  • Opportunistic chances to get together

MarComm CoP Committee

  • Monthly (or bi-monthly) Meetings
  • Monthly sub-committee meetings

Share with MarComm

The Perch: A communications platform and online community for conversation and sharing that includes a specific topic for the MarComm CoP

  • Share interesting articles about marketing in higher ed
  • Promote campus events
  • Ask for or share advice on vendors, best practices and more

Google Groups Email Listserv: A quick way to connect with the full MarComm CoP by email via lehigh-marcomm-list@lehigh.edu

  • Share new projects and updates with the group
  • Provide assets to help others promote work at Lehigh

Google Drive: A dedicated MarComm CoP Google Drive space to store, organize and collaborate on shared files and folders

  • Access to MarComm committee and event materials
  • Storage of brand assets and other resources available to members of the MarComm CoP

Lehigh University Asset Library: A digital asset management system (Asset Bank) used to search, download and share images/assets

  • Access to photos, logos and brand resources, including high-resolution files
  • A tool for organizing and sharing assets with freelance/agency partners

Google Spaces/Chat: A university-wide tool for connecting about quick/specific needs

  • Last-minute coordination
  • Ongoing conversations with others in your role

Dropbox: A large-file asset sharing cloud storage system

  • Storage for department-specific logos
  • Access to larger assets like b-roll footage or complex art files