MarComm Community of Practice

The MarComm Community of Practice (CoP), consisting of more than 100 members, is an organization that connects marketing and communications professionals working across Lehigh. Members engage in the CoP to develop strategy, collaborate on content, share best practices and resources, and support each other’s professional development.

Four Pillars of the MarComm CoP

  1. Brand and Content Strategy: Coordination around content theming and brand platform to tell the Lehigh story in a coordinated manner
  2. Learning and Development: Shared marketing and communication skill-building opportunities through internal knowledge sharing and external expertise
  3. Peer Support: Build relationships around campus for networking and mentorship opportunities
  4. Resources: Shared use of tools, platforms and resources to gain efficiencies, maximize spend and identify subject matter/technical expertise

MarComm Committees

The MarComm CoP is composed of four committees, each formed to support the four pillar framework.

Brand and Content Strategy Committee

Goal: Coordinate brand platform expression and content theming to tell a unified Lehigh story.

Focus Areas:

  • Brand Platform Launch and Integration
  • Content Themes and Alignment
  • Content Strategy and Guidelines

Learning and Development Committee

Goal: Share skills and knowledge through internal and external opportunities.

Focus Areas:

  • Learning Sessions
  • Best Practices
  • Professional Development

Peer Support Committee

Goal: Build collaborative and supportive relationships across campus.

Focus Areas:

  • Consistent Training
  • Opportunities for Collaboration
  • Foster Connections

Resources Committee

Goal: Optimize and identify shared tools, platforms and resources for efficiency and consistency.

Focus Areas:

  • Resource Audits
  • Access and Innovation

Ways to Engage

Complementary to in-person meetings, we will utilize The Perch and other forums for asynchronous collaboration across the MarComm CoP. The following resources can be used to reach MarComm partners, ensuring efficiency and consistency across University communications.

Meeting Structure

Full MarComm CoP

  • Annual full-day summit
  • Twice yearly “Bites and Insights” meetings
  • Opportunistic chances to get together

MarComm CoP Committee

  • Monthly (or bi-monthly) Meetings
  • Monthly sub-committee meetings

Share with MarComm

The Perch MarComm CoP Topic

The MarComm CoP topic on The Perch is an online platform for sharing and community with functionality similarl to a Linkedin page.. Example posts might include:

  • “Here’s an interesting article I read about marketing in higher ed”
  • “Join our college (or department) for an event on campus!”
  • “Who is the best promotional item vendor you’ve worked with?”

Google Group

A quick way to connect with the full MarComm CoP is by writing to the group at lehigh-marcomm-list@lehigh.edu. Example topics we engage with via this platform:

  • “Is anyone using a social media management platform?”
  • “We just launched a new website. Check it out!”
  • “Here’s the link to social media assets that are available for anyone wanting to post about the Lehigh virtual tour.”

Google Drive

The MarComm CoP Google Drive is a dedicated space to store, organize and collaborate on shared files and folders. Use cases for the Google Drive include:

  • Access to past MarComm event materials
  • Resources available to members of the MarComm CoP

Lehigh University Asset Library

Our digital asset management system (Asset Bank) is used to search, download and share images/assets. You’ll want to use Asset Bank for situations like the following:

  • “I need a high-resolution image of the Linderman Library for a brochure.”
  • “I need to provide a freelance designer with a folder of images to use.”