Hear from peer experts as they share insights on navigating the social media landscape, developing strategic content and cultivating meaningful media relations.
Join us for a deep dive into the MarComm topics that matter most to you. Hosted by the Learning and Development Committee, this virtual conference features three expert-led panels made up of our very own MarComm Community of Practice colleagues. You’ll walk away with actionable insights and strategic inspiration to elevate your efforts, with dedicated Q&A time to cover your specific questions.
Date: March 18, 2026, 1–4 p.m.
What to Expect From Each Session
What to Expect From Each Session
Social Media, 1–2 p.m.: Explore the ever-evolving nature of social platforms, get a 2026 outlook and learn ways to maintain authentic engagement. This session covers everything from navigating privacy to maximizing your impact with social advertising on any budget. Our panelists are:
- Lizzie Babinchak, Marketing Manager, UCPA
- Hayley Frerichs, Marketing and Digital Content Specialist, CAS Office of Marketing Communications
- Jordan Gruber, Director of Multimedia Content, UCPA
- Patricia Goldman, Assistant Director of International Student Engagement, OISS
Content Development, 2–3 p.m.: Get a behind-the-scenes look into the creative process, from ideation to execution. Learn how to integrate strategy into your development workflow and how to leverage tools — including AI — for better collaboration. Our panelists are:
- Sarah Bombard, Senior Associate Director of Admissions, Admissions
- Kyle Brett, Associate Director, Strategic Messaging, DAR
- Christa Neu, Multimedia Content Producer, UCPA
- Stephen Wilson, Senior Director, DAR
- Lauren Thein, Senior Editor & Communications Manager, UCPA
Media Relations, 3–4 p.m.: Discover what makes a story truly media-worthy. We’ll discuss best practices for working with the press and collaborating with UCPA on media relations efforts, and share practical tips for creating content that captures attention.