Business Innovation Building

201 E Packer Ave
Bethlehem, PA 18015
United States

Business Innovation Building exterior

Located on East Packer Avenue diagonally across from the Rauch Business Center, the 74,000-square-foot Business Innovation Building, accommodates 16 additional teaching spaces for both the College of Business’ undergraduate and graduate programs and is the home of the Vistex Institute for Executive Education. It also houses an expanded Financial Services Lab, a Behavioral Research Lab and the Rauch Center for Business Communications. The classrooms, equipped with advanced camera and sound systems, are built to handle students on-site, remotely or a combination of both, including the classroom in-the-round. Some classrooms feature movable, modular furniture, allowing students to regroup around each of four monitors in the room. Using their own devices, they can connect to the monitors and work as small independent teams. The building was designed to encourage collaboration, community and learning.